2 min read
Hidden margins cost everyone, including the people who earn them
If owners and guests feel they are paying 'yacht prices', they spend less. That is how the whole industry ends up biting itself in the foot.
For:Crew and captainsCharter and sales brokersManagement companiesOwners and guestsSuppliers and vendors
Download:PDFWord (editable)
There is a widely held perception that everything in yachting costs more simply because it is yachting. You will have heard it: take the price, add a margin because it is for a yacht, then add another. The wedding cake and the ordinary cake, the same thing priced differently because of the occasion.
Some of that is real. Yachts are complicated, deliveries are difficult, hours are long and standards are high. Honest prices reflect that. But some of it is margin that nobody has to justify, because nobody can see it.
Where it comes from
Whenever a supplier pays someone for an order, the cost of the payment has to come from somewhere. It may come out of the supplier's profit, or be added to the price. The person who placed the order has no reason to push back on either, because they are being paid either way. Prices drift upwards because the person with the power to challenge them has been given a reason not to.
Add up enough of those small decisions, season after season, and you get a reputation. "Yachting prices" becomes a phrase owners and charter guests use with resignation. Resignation turns into a reason to spend less.
Who pays
- Owners and guests pay more than they need to, and learn to expect it.
- Honest suppliers lose orders to dishonest ones, or are forced to choose between joining in and losing business. That is how fair competition ends.
- Crew who refuse to take part are pressured, and those who do are exposed, because one disclosure can end a career.
- Brokers and brokerages carry the reputational risk of arrangements their clients never agreed to. In a trust business, a reputation does not come back.
- Everyone, over time, loses, because every owner who decides that yachting is not worth the cost is an owner who charters less, and a charter that is not booked is a job that does not exist.
The pot is finite
An owner or guest has a budget. Every euro that goes into a hidden margin is a euro that is not available for something visible: a better crew, higher wages, a better provision, another week. The money is not made by hidden commissions. It is moved by them, from the people who work to the people who steer.
Honest practice is a growth strategy
None of this needs to be dramatic. If clients can see where their money goes and trust that it goes where they were told, they spend more, with more confidence, and come back. The industry that has the most to gain from transparency is the industry that sells trust to people who can afford to go elsewhere.
That is why this is not an argument about morals alone. It is about whether yachting in ten years is a bigger business or a smaller one.
What you can do
- If you spend money for others, read the guidance for your role and use the checklists.
- If you are a supplier, make the Vendor Promise and say so publicly.
- If you have a concern, raise it privately.
Seen something like this?
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Report a concernGeneral information only. This is not legal advice: see the disclaimer.